How to Maintain and Grow Your Business During Pandemic
- Cathy May Fiel
- Apr 20, 2020
- 2 min read
- AM Savvy’s guidance on how to approach this situation in the way that serves you and your business at best:

1. Package your products and services into something new and exciting to come up with a brand new income stream by investing in creating visuals and live-streams.
2. Study and understand your clients and customers based on their needs, and then personalized your offers that will serve them a better solution in the most recent times.
3. Create a brand loyalty program, which essentially means that your clients or customers are ultra-loyal to you even during rocky financial times. Is there a way to increase this rapport right now? Offer now what delights them!
4. Be proactive in consistently finding leads and customers ahead of time by taking advantage of social-media presence and previous industry contacts. Build new network!
5. Stay updated of your industry competitors. So get creative and brainstorm your team in different ways you can still deliver your service or products.
6. Apply broad-scale discounting and explore flexible pricing.
7. Update your social-media and website contents. Reconnect to your network by sending appreciation notes, responding to inquiries promptly, and looping them in newsletters.
8. Market your solutions with strong consideration of the current pandemic. Increased and flexible marketing is also crucial right now, because many people will wonder whether certain businesses are still operational. Make sure your target audience knows you’re open and still going strong.
9. Ensure your services will still be relevant at later phases. It’s important to be flexible and adapt your services so that they are not only useful during the outbreak, but remain the best choice once everything has calmed down.
10. Plan solutions with alternative scenarios on mind such as understanding your business challenges and weak points, implementing technology upgrades to keep communication flowing. For businesses of all kinds, it’s important not to give up, to have a firm strategy in place and to remain adaptable and flexible in order to remain successful.
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